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Benefits of home staging for realtors

Posted on July 17th, 2011 by louise

As a Realtor have you ever wondered how you can reduce your marketing costs? Increase home owner satisfaction? sell your listings in a minimal amount of time? If I’ve caught your attention then read on! Working with a Professional home staging consultant is a strong marketing tool that will set you apart from other Realtors saving you time, energy and money which results in increased income and clients!

Home staging is the act of preparing a private residence for sale in the real estate marketplace. The goal of staging is to make a home appealing to the highest number of potential buyers, thereby selling a property more swiftly and for more money. Staging techniques focus on improving a property’s appeal by transforming it into a welcoming, attractive investment to purchase.

Some home staging benefits for Realtors
a. Less time on the market – which reduces your marketing costs, less time showing listings and advertising.
b. Show your listing with confidence – A professionally staged home will be clean, tidy and have less clutter which will
attract realtors and potential buyers to view your listing which often results in more offers.
c. Reduces awkward moments – Professional home stagers will address sensitive issues such as cleanliness, pet and or
or food odors and other unpleasant issues that one can find in a home.
d. Reduces conflict – a home staging consultants suggestions to eliminating clutter and personal items in a home
is often taken less personally than when it is suggested by a realtor.
e. Your professional image – You will be known as a realtor whose listings always show at their best which gives
your listing a significant competitive edge over other listings in the area.
f. Added exposure – your listings will attract greater added exposure if your home staging consultant is up on social
media and downloads listing information to their website!
g. Price reduction – This is the last thing a home owner wants to hear when their home is listed. Staging a home
BEFORE it is listed on MLS / Internet will give the home owner / realtor confidence that their “HOME” which is
probably their largest investment will be shown to create a Positive and lasting “First Impression”
h. MLS Pictures: Your internet pictures will create a positive “First Impression” which attracts home owners / other
realtors to contact you to arrange showings

Pair up with Pair Home Design today for a coffee and we can talk about ways to better enhance your listings!
Call Louise Henry at cellular lower mainland British Columbia 778-834-7247 – Chilliwack 604-795-3618
or email: louise@pairhomedesign.com

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